In 1974 Phil Collins parted ways with Peter Gabriel and began selling records under his own name. Sales were sluggish however so Collins began dialing random numbers from the phone book and asking people to buy his new music. When that didn't work, Collins began calling department stores and elevator companies and asking them if they needed harmless and uninspired filler music for their operations. That's where he hit pay dirt.
"It all happened quite naturally," says Collins. "When I was a fucking child, I phoned random school children asking them to be my friend. Those early turn-downs made me resilient but I had no idea I was creating a sales model."
People eventually got used to Collins' solo music and, although nobody actually liked it, they recognized it. And that was enough.
"Cold calling got me where I am today." --Phil Collins